In addition to masterminding Nickelback’s ascent, Kroeger, 37, has found ways for his band to make money onstage and off, through licensing, merchandising, and product-placement agreements. He’s also helped groom many other acts, including some that the haters might even like. He co-owns the record company that released Carly Rae Jepsen’s ubiquitous summer smash, Call Me Maybe. He co-writes songs for other major artists and helps to promote them. As of May 2011, the rock-star-cum-business-mogul was earning $9.7 million a year from his various ventures, according to court records filed with the Supreme Court of British Columbia. He has a vacation home with friends in Cabo San Lucas, Mexico, a 20-acre farm with stables in British Columbia, and his own home recording studio. Chad Kroeger is not just a drunken rock god: He’s a kingmaker.
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Smart decisions have built Nickelback into a production conglomerate, with concerns that stretch across industries and genres. One of Nickelback’s two openers in Noblesville, for example, is the band My Darkest Days. Kroeger owns royalty rights to their songs because he helped write some of them and produced their current album on his own music label.
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Kroeger writes far more songs than Nickelback can release. Since 2001 he’s penned more than 150 songs for both his band and major artists in completely different categories, including classic rock (Why Don’t You & I for Carlos Santana), country (It’s a Business Doing Pleasure With You for Tim McGraw), and hip-hop (Tomorrow in a Bottle for Timbaland).
